\u201cKojo is made of pea protein, which is actually one of the highest quality proteins and still quite uncommon in the Thai market,\u201d says the co-founders. \u201cWe saw the opportunity gap and decided to launch the brand together.\u201d<\/span><\/p><\/blockquote>\nMonths of R&D later, the brand was born.\u00a0<\/span><\/p>\nThe Kojo Story<\/b><\/h2>\n
The idea behind Kojo began when both Gam and Peach noticed a lack of plant-based options in the market, and also due to Gam\u2019s own experience of being lactose intolerant.\u00a0 \u201cI wasn\u2019t getting enough protein in my daily diet, and I started to explore options to make my body healthier,\u201d she says.\u00a0<\/span><\/p>\nA few brainstorming sessions later, Kojo was born in December 2021. The refreshing and accessible branding is a testament to how Kojo positions itself in the market.\u00a0<\/span><\/p>\n\u201cKojo is essentially a pea-based protein powder that is accessible for everyone, regardless of their age, gender and lifestyle,\u201d says Gam and Peach.<\/span><\/p><\/blockquote>\nThat picture in your head of a buff gym fanatic pumping iron and gulping down whey protein doesn\u2019t apply here. Kojo\u2019s mission is to be that extra food supplement for your everyday routine, whether you need a midday snack or a power fuel in the morning before a full day of meetings, or even to sip between the day.\u00a0<\/span><\/p>\n