{"id":2462,"date":"2022-01-19T16:35:28","date_gmt":"2022-01-19T09:35:28","guid":{"rendered":"https:\/\/bitesizebkk.co\/?p=2462"},"modified":"2022-01-19T10:58:09","modified_gmt":"2022-01-19T03:58:09","slug":"brand-spotlight-chope","status":"publish","type":"post","link":"https:\/\/bitesizebkk.co\/brand-spotlight-chope\/","title":{"rendered":"Brand Spotlight: Chope"},"content":{"rendered":"

Throughout the pandemic, businesses and industries across the globe have had to adapt to increased, swiftly changing restrictions, closures and some had to even adjust their business models.\u00a0<\/span><\/p>\n

It\u2019s often during these times that we are reminded of how dining out, whether it\u2019s at a delicious family run noodle shophouse or at a Michelin-starred establishment, is important to daily lives.<\/span><\/p>\n

The restaurant industry is powered by countless stakeholders and platforms. On one side of the spectrum, we have food delivery platforms for when staying in and getting dressed, we have restaurant coupon platforms and then on the other end, we have restaurant discovery and reservation.<\/span><\/p>\n

This is where <\/span>Chope<\/span><\/a> comes in. The platform enables users to make reservations, secure their seats and earn some perks while they\u2019re at it. The Singapore headquartered company is also rolling out their deals platform in Thailand, a curated marketplace for dining deals.\u00a0<\/span><\/p>\n

In August, Ant Financial poured US$15 million<\/a><\/span> into Chope as part of a regional strategic partnership, which also saw the platform leverage Ant\u2019s technology solutions to power their services.\u00a0<\/span><\/p>\n

We sat down with <\/span>Thanyaporn \u2018Mod\u2019 Chaisukkasem<\/span><\/a>, Chope Thailand\u2019s Head of Sales to talk about the new cash injection, the pandemic effect and what the platform has in store for deal savvy customers.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

The Business: How Chope Rewards its Users<\/span><\/h2>\n

For those who are unfamiliar, Chope is a restaurant discovery and reservation platform with presence in Bangkok, Phuket, Jakarta, Bali, Hong Kong, Shanghai, and Singapore, where it was first launched in 2011. The platform has since expanded to offer options such as dining vouchers, staycation bookings, meal kits and wine in other markets.\u00a0<\/span><\/p>\n

\u201cChope\u2019s founder, Arrif Ziaudeen, saw that people were transitioning online for things such as flight and cinema bookings, so why not have one for restaurants?\u201d says Thanyaporn.\u00a0<\/span><\/p>\n

\u201cOur core value for customers is that we connect diners to restaurants, where diners can discover restaurants, book with ease, and save on dining deals,\u201d says Thanyaporn.\u00a0<\/span><\/p><\/blockquote>\n

But we can imagine that it sometimes takes more effort to always book a table through a dining app, no? We ask Khun Thanyaporn about why users would opt to book on Chope rather than directly contacting restaurants.\u00a0<\/span><\/p>\n

\u201c28% of reservations are made between 10pm to 10am when most restaurants are closed, so using Chope to book a table anytime with instant confirmation is more convenient,\u201d says Thanyaporn. \u201cPlus, each time you fulfil a restaurant reservation, you\u2019ll get a minimum of 100 Chope-Dollars, that\u2019s more rewarding than just calling up a restaurant!\u201d<\/span><\/p>\n

Chope-Dollars are similar to airline miles. You can redeem these points for attractive rewards, and this outweighs just calling to make a reservation. Convenience is king, right? Well, convenience with perks is essentially a no brainer.\u00a0<\/span><\/p>\n

Chope-Dollars gets you access to redeem rewards on ChopePerks, their loyalty programme\u2014from THB 250 dining vouchers, discounts at Pomelo, to free hot desking passes at co-working space Common Ground.<\/span><\/p>\n

The ecosystem of perks and discounts is how a platform like Chope manages to keep their users within the ecosystem, the more you use the app, the more you get rewarded.\u00a0<\/span><\/p>\n

Chope rewards users for their consistent activity on the platform, this is part of an effective retention strategy.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Chope\u2019s Role in the Value Chain<\/span><\/h2>\n

With so many stakeholders and moving parts in the restaurant value chain, we wanted to talk about where Chope positions themselves, particularly as they\u2019ve been in the game for quite some time.<\/span><\/p>\n

\u201cThais really enjoy eating out and experiencing new trends, particularly over the last few years,\u201d says Thanyaporn. \u201cThe dining out landscape is essentially a hungry, 360-degree world and Chope positions ourselves at the very beginning of the chain.\u201d<\/span><\/p>\n

Chope sees themselves as a matchmaker between the customer and the restaurant.\u00a0<\/span><\/p><\/blockquote>\n

“We come in right at the beginning. When you’re thinking of dining out, we’ll connect you to restaurants you’ve never tried before, or assist you in securing a place you love,” says Thanyaporn. \u201cWe also leverage social media, online marketing and email newsletters to curate deals that may interest you before you even make a reservation.\u201d<\/span><\/p>\n

The relationship with Chope doesn\u2019t end right after your reservation is fulfilled. After dining out, Chope will encourage you to leave a review via their partnership with TripAdvisor. The platform continues to leverage data to send personalized and targeted recommendations to users, based on their preferences as well as dining history.<\/span><\/p>\n

Chope\u2019s Pandemic Pivot<\/span><\/h2>\n

The pandemic effectively locked all parts of the world down at some point or another, and whilst that was good for delivery players, it was less so for the restaurants themselves. Bangkok has lived through about three semi-lockdowns now, and the<\/span> latest round of Omicron-fueled surge <\/span>was the most challenging.\u00a0<\/span><\/p>\n

\u201cWhen eating out became eating in, like other brands that prided themselves on having an outgoing lifestyle, we quickly pivoted,\u201d says Thanyaporn. \u201cDuring our first lockdown last year, we acted quickly by assisting restaurants in closing out sessions, as well as providing marketing support for deliveries.\u201d\u00a0<\/span><\/p>\n

For Chope, it was an immediate priority to help restaurants. \u201cWe\u2019re in the same boat,\u201d says Thanyaporn. \u201cWe promoted restaurants through email marketing and social media and just helped in any way we could.\u201d\u00a0<\/span><\/p>\n

Chope has been proactive in advocating for ordering in when necessary, and about dining out safely when allowed. Their extensive list of recommendations included off-peak venues, outdoor dining and hidden gems.<\/span><\/p>\n

Covid-19 is still very much present in Thailand, but since restrictions have eased, people have been enthusiastic about dining out in restaurants.\u00a0<\/span><\/p>\n

\u201cWe have an active dining out culture in Bangkok,\u201d says Thanyaporn. \u201cChope has seen a big uptick in reservations since restrictions were lifted.\u201d<\/span><\/p><\/blockquote>\n

Reservations on Chope\u2019s platform\u2019s have surged by 75% since restaurants reopened in September. Bookings have picked up particularly during Friday to Sunday, especially after the curfew was shortened last month.<\/span><\/p>\n

\u201cWhen curfew started at 10pm instead, we saw an uptick of 60% for weekday reservations,\u201d says Thanyaporn.\u00a0<\/span><\/p><\/blockquote>\n

\u201cThe future of dining will be omnichannel,\u201d says Thanyaporn. \u201cWhilst people will generally want to eat out and socialize, there will also still be that comfort of ordering in occasionally as well.\u201d<\/span><\/p>\n

Ant Group\u2019s Technology Stack<\/span><\/h2>\n

Chope has secured US$15 million as part of a strategic partnership with Ant Group, which will\u00a0<\/span>see the business leverage Ant Group\u2019s technology stack and expertise. Businesses like Chope compete with one another through technology and data management, this partnership will provide the platform with leverage in the landscape.\u00a0<\/span><\/p>\n

\u201cAside from payment, where we will be able to integrate AliPay, Ant Group will share their expertise in building mini-apps inside the Chope app across our markets,\u201d says Thanyaporn.<\/span><\/p><\/blockquote>\n

For Ant Group, entering new markets through Chope will enable them to serve local customers beyond Chinese tourists and signals a long term commitment in Southeast Asia and possible expansion. For Chope, the company is setting sights on a<\/span> largest O2O F&B platform in Southeast Asia<\/span>, a future of accessibility for lifestyle, dining with payment and e-vouchers integration.\u00a0\u00a0<\/span><\/p>\n

\u201cBecause of this shared ambition, Ant Group is an ideal partner for Chope.\u201d<\/span><\/p>\n

The Chope Ecosystem: Deals<\/span><\/h2>\n
\"\"
Deal redemption made easy on Chope<\/figcaption><\/figure>\n

On <\/span>January 20<\/strong>, Chope Thailand will be launching a new deals platform, an online marketplace for dining deals with over 30 vouchers from a curated list of restaurants in Bangkok and Phuket.<\/span><\/p>\n

The process is straightforward \u2014 simply purchase a dining voucher through the Chope app or website, instantly access the voucher code in your account on the app, make a reservation at the restaurant, and present the voucher code to the restaurant staff before ordering.<\/span><\/p>\n

\u201cDeals will be available for users in both Bangkok and Phuket,\u201d says Thanyaporn. \u201cBeyond dining in Phuket, users can also purchase vouchers for attractions!\u201d<\/span><\/p>\n

Chope will initially be focusing on the domestic market for these new offerings, in tandem with the Thai government\u2019s domestic tourism initiative which has been encouraged through various travel schemes.<\/span><\/p><\/blockquote>\n

\u201cWe have seen that certain restaurants in Phuket are doing particularly well,\u201d says Thanyaporn. \u201cEspecially the ones catered to tourists\u2014when the Phuket Sandbox started, there was a 130% increase in reservations.\u201d<\/span><\/p>\n

What\u2019s Next for Chope?<\/span><\/h2>\n
\"\"
Restaurant discovery starts here<\/a><\/figcaption><\/figure>\n

\u201cAt Chope, we are constantly adapting and being responsive to change,\u201d says Thanyaporn. \u201cThe pandemic has shown us that businesses have to always be quick on their feet.\u201d<\/span><\/p>\n

Even if the pandemic disappears in the future, we believe that it will have accelerated fundamental changes and trends in certain industries.\u00a0<\/span><\/p>\n

\u201cChope will always have competitors who will compete with technology solutions,\u201d she says.\u00a0<\/span><\/p>\n

\u201cWe\u2019re confident in our capabilities and solutions, especially with Ant Group coming on board as our partner.\u201d<\/span><\/p>\n

Beyond future ambitions, we also talked about how pandemic trends may be retained.\u00a0<\/span><\/p>\n

\u201cI do believe that even after things go back to normal, a lot of users will still see the convenience of making reservations through Chope,\u201d Thanyaporn says. \u201cOur offering comes with added benefits, which should still resonate with our customers.\u201d<\/span><\/p><\/blockquote>\n

Their deals platform will also be a priority for Chope Thailand going forward, <\/span>as Chope is moving towards a mass market which <\/span>users can look out for more restaurants <\/span>as well as <\/span>non-reservable deals<\/span> to join the curated dining deals marketplace in the future.<\/span><\/p>\n

As the restaurant and service industry begin to bounce back, we\u2019ll be seeing more product developments and innovative offerings from players across the value chain. Chope included.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Throughout the pandemic, businesses and industries across the globe have had to adapt to increased, swiftly changing restrictions, closures and some had to even adjust their business models.\u00a0 It\u2019s often during these times that we are reminded of how dining out, whether it\u2019s at a delicious family run noodle shophouse or at a Michelin-starred establishment, […]<\/p>\n","protected":false},"author":2,"featured_media":2465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[395,386,567,845,846,847],"yoast_head":"\nBrand Spotlight: Chope - Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bitesizebkk.co\/brand-spotlight-chope\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Spotlight: Chope - 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